SPLASHY ADVENTURE ISLAND
​
Convention plan #1
Name of the convention is swimming competition. We invite athletes from swimming schools and customers can join to the races. This event is held on Sunday in spring or summer. This event is one of advertisement, and the pool park will be more popular than before.
We start this event because it makes more profits as an advertisement. And we can promote movement custom to participants. We make some kinds of races such as individual and team competition. And we make categories by generation, so all ages can join to races. There are many organizations which will support our events. We can make a relationship with US Swim association and there are good participants. Sports industries such as NIKE and POMA can promote their products in this events. Also, the company of sports drink will be our sponsor. They can commence their products and we can sell their sports drink and other products. The key message of this event is swimming make a new circle. By this competition, participants can communicate each other and we can collaborate with other companies. This event will be good opportunity to make a new circle of relationships. This event has many categories, so all ages can be the target. Even if someone does not like sports, it may be a chance to have an interest in swimming. It is good to give prizes and it invites a team of synchronized swimming to perform at break time to exceed the guest expectation. We give questionnaires to swimming organization which joins to this events to evaluate it. And we sent web questionnaires to customers.
EVENT DESIGN: #2
Name of Convention: Treasure hunting of Splashy Adventure Island.
The size of Convention: For 50 players, they could be a unit of the family, group or individual. And more than 400 guests.
Date of the Convention: 8 April from 9:00 am to 8:00 pm.
The purpose of Convention: This Convention would be helpful for the guests to discover our parks and also improve the reputation of the Water Parks.
Six steps to Event Management
This event is an opportunity for us to promote our business in a way funny and meaningful. For the part of our Water Parks, it could give us some creative ideas about the running of business and also help us to find deficiencies of our business. For the roles of guests, they could have the chance to get together and have fun in the Water Parks and be adventurer on this special day, they have the possibility to get our special prize and discount in the Parks. So it’s going to be a win-win game for both the guests and our business man.
Our business is new in local, we need this kind of activities to improve its reputation and attract the attention of people. We create the experience for both us and the guest. That’s the reason why we should start this event.
We have different treasures points for this event such as easier ones, harder ones and super hard ones. All these treasures are the gifts what we offered to the players. The treasure points could be in the water, under or in the trees, in a shop or somewhere else.
We would design some special duties like puzzles or finish some tasks to get some information about the treasure. Once the players found the treasure, they could get our special and wonderful prizes and have the opportunities to get the big discount for their spending in our parks.
We will corporate with some other business that can support this event. For example the Shoes Companies and Garment Companies, they could offer the shoes and clothes for the players. Or Department Store, they could provide the prizes for all the winners of this event. As the sponsor of our company, we will advertise for them, so it’s one of the mutual benefits.
For the convenience of the sponsor, we are welcome the employees of the sponsor company to come to our water parks to have fun, and they would enjoy the discount of our service.
As I said above, our purpose is not only for the Water Parks but also for the fun of people, we create happiness for them. We will make the poster and communicate with some stores or all kinds of bus or train stations to make sure that this event would be known by the potential guests. And we will send an e-mail to our regular customer about this event. Certainly, the website of our Water Parks would come out much information about that.
Our target is for everyone, the players is a part of our target and the other guests, too. The players could be a unit of the family, a group or individual.
For ensure our convention will exceed the guests expectations without any noticeable concerns, we project to pay more attention to the food & beverage, and leisure and activity facilities should basically meet the needs, diet restaurant and sports area have well-equipped facilities and reasonable decoration layout and provide beauty service and SPA. Everything we do is to make sure that the guests enjoy the best service here. We should combine the happiness of the guests and the promotion of Parks together to achieve our goal.
After this event, we would make a survey of all the people who will be in the parks that day, we will get their opinions about their feelings for the food, the management, the facilities in the Parks or something else. Maybe we can get more improvement from this event and make our parks a place more popular for the guests.
About how to record the Convention, we will install some cameras for each treasure points and hire about 8 cameramen to record the whole process of activities from the different views of the water parks. We need the cameraman to record both the players and the beauty of the water parks so that we can make some special documentaries for this Convention. And the record by the players themselves is also allowed.