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SWOT ANALYSIS

Strength

1. All age can enjoy the water park.

2. Our ability to use solar power.

3. Our ability to offer indoor pools.

4. Guests can experience tropical weather all year long because of our environment.

5. Our ability to offer many events and water activities.

 

 

Threats

1. The temperature change can lead to decrease in guest traffic.

2. Our competitor (Splash Kingdom Water Park) offering a better experience including price affordability can be a threat.

3. The third threat we can face is being involved in lawsuits due to injuries as a result of the wet area.

4. A threat can involve technical difficulties offering our operation such as attractions.

5. Maintaining everyone safe during a peak season can become a difficult task to do.

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Weakness

  1. We need huge fund to manage waterpark.

  2. We should employ educated human resource to cover the lack of management skill.

  3. We do not enough experiences to run this kind of business.

  4. We should build partnerships with other companies.

  5. We should deal with internal problems effectively.

Opportunity

1. Creating a tourism plan, highlighting benefits of the park.

2. Create new water park technology that is eco-friendly.

3. Locals will support the economic growth that the park will offer to the city.

4. Have our lifeguard Ellis train.

5. Partnership with resorts and theme park.

 

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