Global campaign Market Plan Checklist

1. Specific detail— 10%  of tickets will be donated to “Splash" Campaign Organization on the first Friday of the month. This is the organization which tries to clean water for children. We will provide guests free beverages on this day to encourage guests to visit our water park and help this organization. 

 

a. Demographic 

1. Age — We are targeting all range go age. 

2. Gender— No specific gender

3. Education— Any people with no particular level of education can enjoy our campaign because there is no restrict to get free beverages. 

4. Socio-Economics— People from any strata of society can enjoy our property based on our campaign because there is no restrict to get free beverages. 

 

b. Geographic

1. Local 60% will come from this markets based on our global campaign. The reason why we out 60 % here is that it is easy to come to our Waterpark for local people and If they come here many times, they have to spend a lot of money for food and beverages, so it is attractive for them to get free beverages. 

2. Regional 20%— They live farther than local people, so it is difficult to come to our park on Friday and it is not as much attractive as local people. 

3. Domestic 10%— For domestic people, it is difficult to come to our Waterpark.

4. International 10%— same as domestic. 

 

 

Define our Execution for our developed Global Campaign 

External — We believe that guests will check our homepage when they will come here. 

 

Internal

Posters— guests will see posters at park every time. 

 

Cost

Our moral cost for marketing our campaign $1000. Soda is not expensive, so we think it will not need much money for this campaign. It should be successful.